CRUNCHYROLL AND TAI SENG ANNOUNCE LAUNCH OF MYTV.TAISENG

Crunchyroll, Inc., and Tai Seng Entertainment announced today the launch of MYTV.TAISENG, a joint development partnership between the companies featuring premium content from Hong Kong and mainland China.  Access to the MYTV.TAISENG website is available in English, Mandarin and Cantonese at http://mytv.taiseng.com/ <http://mytv.taiseng.com/> .

Fans will be able to watch the latest shows direct from Hong Kong including
TVB drama, variety, food / travel, in addition to popular Tai Seng drama and
movies from Hong Kong, Taiwan and mainland China ­ all viewed from the
convenience of your personal computer ­ anytime, anywhere!

Shows are now available for streaming on the MyTV website, with iPhone /
iPad applications to be made available soon.  Subscribers can sign up for a
limited time introductory monthly price of $7.99 for unlimited access to all
content in high quality streaming without ads.

Crunchyroll has successfully built an online business monetizing their
professional content through the freemium model and we are excited about
this partnership,² said Tai Seng President Bernard Soo.  ³By utilizing
Crunchyroll¹s proven in-house technology and B2C expertise alongside Tai
Seng¹s extensive library of films and TV series, our goal is to make
MYTV.TAISENG the most-comprehensive and appealing subscription service in the market today for Hong Kong and mainland China media.²

³Tai Seng is the clear leader in the United States when it comes to the
licensing, distribution and marketing of premium live-action entertainment
from across Asia,² said Crunchyroll CEO Kun Gao.  ³It made absolute sense
for Crunchyroll, an entertainment-driven consumer-facing technology company,to partner with Tai Seng, the leader in its field, and we look forward tothe success this partnership will bring.

MYTV.TAISENG is available in the United States and its territories and
possessions.  Additional and exciting new drama, variety and action movies
and series will be added to MyTV on a regular basis as part of this new
partnership.

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